Sign up and get 10% OFF 

About Styles by Allie

about us

a portrait photographer turned fashion stylist

About us, about Styles by Allie, and about Allie Serrano, its founder

Allie Serrano is a world-renowned portrait photographer and the owner of Allie Serrano Portraits, LLC located in the Tampa Bay Area. She has helped many clients look and feel beautiful during their photoshoots. Today, she is expanding into the fashion industry. Enough are the days when her customers don’t feel comfortable in the clothing they wear. Styles by Allie is here to offer women fashion, accessories, and beauty products for every woman.

about allie serrano

Who would have thought, that the thing that brought me so much pain would be the source of my biggest strength one day and give me the ability to change the lives of others?


My name is Allie Serrano. I was born in the Czech Republic, near Prague, in the heart of Europe. When I was little, I was bullied for having red hair. Other kids laughed at me and called me names for being different. This changed the way I saw myself. For years, I thought I was not good enough.

Years later, in 2016, my best friend passed away from a brain aneurysm. Her passing impacted me in a big way. I never would have imagined that she would pass so young. It is also one of the frames that will always remain empty on my wall because I didn’t take the time to capture a portrait of her.  It also made me realize that life is short and I finally saw that I need to start living my dream. 


So, as an homage to my best friend, later that year I started my business and became a portrait photographer. I truly enjoy lifting the confidence in both women and men. I don’t want anyone to feel not good enough. Capturing the best possible portrait of them is very important to me. And there is another thing I also realized. I also enjoy wardrobe and fashion. Many of my clients come to me with questions about what to wear. So what if I created a fashion boutique and helped style the gorgeous women I usually only photograph? 

Hence Styles by Allie was born. 



Allie Serrano
Scroll to Top